Retainers are for flexible ongoing capacity when priorities change. A retainer gives you support within one service lane, delivered flexibly across the week when I have capacity. Retainers are priced separately from projects.
What You Can Expect
- Flexible monthly capacity within one service lane
- Delivery in small blocks across the week when I have capacity
- Priorities can shift without renegotiating a new scope each time
- Asynchronous by default using email, WhatsApp, or short calls if preferred
- A simple running list of in lane priorities and progress
- Proactive questions raised early to avoid delays and rework
- Clear boundaries on what stays in the retainer and what becomes a project
- A clear recommendation for what to do next through stacking, switching, or a project
When A Retainer Is The Right Fit
A retainer is the best starting point when you want steady progress and your priorities are likely to shift week to week.
Retainers are not client scheduled calendar time. They are flexible capacity delivered when I am able.
How Retainers Are Delivered
Confirm The Service Lane
We agree the single service lane so priorities stay clear and delivery is sustainable.
Set The Monthly Focus
We align on what matters most right now and keep a simple priority list.
Deliver Flexibly
Delivery happens in small blocks across the week when I have capacity.
Switch Or Stack
You can switch lanes for a defined period or stack retainers across lanes to increase capacity.
What I Need From You
Retainers move fastest when you share a clear goal, keep one point of contact for decisions, and respond quickly to unblock priorities.
Retainer Examples By Service Lane
| Service Lane | Retainer Example |
|---|---|
| Branding & Identity | Asset governance and brand QA including file tidy up, usage checks, and refinements |
| Coaching & Training | Accountability and skills practice including reviews, prompts, and corrective coaching |
| Content Creation & Planning | Short form output and repurpose edits including snippets, captions, hooks, and variations |
| Digital Marketing & SEO | Search hygiene and performance watch including refreshes, fixes, and content gaps |
| Mobile App Design & Development | Backlog grooming and UX polish including micro interactions, screen tweaks, and QA notes |
| Social Media & Strategy | Mini management and community handling including scheduling, comments, and inbox triage |
| Software Development & Engineering | Version increments and feature slices including patches, releases, and small enhancements |
| Website Design & Development | Site upkeep and conversion tuning including content changes, accessibility, and speed |
Retainers VS Projects
Retainers are best for flexible capacity inside one service lane. Projects are best for defined outcomes with scope, checkpoints, and handover.
Retainers are delivered flexibly across the week when I have capacity and are fulfilled around active projects. Projects include scheduled communication.
If an outcome needs a clear finish line, a timeline, or structured checkpoints, it is usually a project.
If scope grows beyond capacity, we either stack capacity or start a separate project.
Start A Retainer
Ready to start. Send your goal below. I will guide the next step and confirm the best service lane.
Prefer to Start With a Conversation
If you would rather start with a message, tell me your goal and I will guide the next step.
Georgina Weston 