Projects

Projects are for defined outcomes delivered end-to-end, with clear scope, checkpoints, and handover. Projects are priced separately from retainers.

What You Can Expect

• A clear definition of the outcome and what done means
• A simple plan for the fastest sustainable path to delivery
• Written scope covering what is included and what is not
• Key checkpoints for decisions, feedback, and progress
• Delivery of the agreed outcome within the chosen service lane
• Scheduled communication to support decisions and keep delivery on track
• A clean handover including files, access, documentation, and next steps
• A clear recommendation for what to do next through an extension or retainer

When A Project Is The Right Fit

A project is the best starting point when you need something built, improved, launched, fixed, or finished, and you want clarity on what done looks like.

Projects are for defined outcomes. If priorities are likely to change during delivery, a retainer is often a better fit.

How Projects Are Delivered

Define The Outcome

We agree the outcome, constraints, and success criteria before delivery begins.

Confirm Scope

You receive written scope so expectations are clear and decisions are easier.

Hit Checkpoints

We use structured checkpoints to keep progress visible and unblock decisions.

Deliver And Hand Over

Delivery is completed end-to-end, followed by handover and next-step recommendations.

What I Need From You

Projects move fastest when you can share access to what already exists, confirm a decision-maker for approvals, and respond at checkpoints.

Project Examples By Service Lane

Service Lane	Project Example
Branding & Identity	Positioning and visual identity including logo suite, colour palette, typography, and brand book
Coaching & Training	Workshops and curriculum including sessions, exercises, worksheets, and a learning pathway
Content Creation & Planning	Editorial calendar and long-form production including briefs, outlines, articles, and pillar content
Digital Marketing & SEO	Keyword mapping and on-page optimisation including metadata, internal linking, and priority pages
Mobile App Design & Development	Wireframes and interactive prototype including user flows, screens, and a UI kit
Social Media & Strategy	Channel playbook and content pillars including a posting system, formats, and a caption bank
Software Development & Engineering	API feature and release pipeline including build, tests, CI CD, and deployment notes
Website Design & Development	Site structure and page delivery including navigation, CMS setup, key pages, and go live

Projects VS Retainers

Projects are best for defined outcomes with scope, checkpoints, and handover. Retainers are best for flexible capacity when priorities change within one service lane.

Projects include scheduled communication. Retainers are delivered flexibly across the week when I have capacity and are fulfilled around active projects.

If scope grows beyond capacity, we either stack capacity or start a separate project.

Many projects finish with an optional retainer to maintain momentum and support what has been delivered.

Start a Project

Ready to start. Send your outcome below. I will guide the next step and confirm whether this should begin as a project or a retainer.

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Prefer to Start With a Conversation

If you would rather start with a message, tell me your goal and I will guide the next step.